WHAT ARE GOOGLE AD GRANTS, AND WHAT CAN THEY DO FOR MY NONPROFIT? Google Ad Grants have been around for more than a decade and is the nonprofit arm of AdWords, Google’s online advertising tool. Google Ad Grants empowers nonprofit organizations, through $10,000 per month of in-kind AdWords advertising. Google Ad Grants allows nonprofit organizations to reach and engage their supporters. Google Ad Grants help promote your organization’s website on Google, attract and track online donations, newsletter sign-ups, volunteer registrations and more. You can also fund-raise, publicize your events, sell products, and anything else that promotes your mission.